Adding preheaders

In JungleMail for Office 365 you can use preheaders to increase your newsletter open rate. A preheader is a small bit of text a user sees next to the subject before actually opening an email itself. In this tutorial, you will learn how to add preheaders to your newsletters.

To add a preheader

Go to the Content step of your newsletter and click on the Design section. Here you will be able to add your preheader.

Example of a good preheader

A good preheader invites the reader to click on the email and to read on. You could achieve this, for example, by directly addressing the recipient by adding a placeholder for their first name.

Example of a bad preheader

If you don't add a preheader text, the recipient will be shown the first couple of lines of the email content. This might happen to be an introduction, but it could also be a meaningless date or image URL  – neither of which will work well. Just like the subject text, a preheader is very important to create the first impression and avoid surprises.

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