Adding preheaders

A preheader is a small bit of text a user sees next to the subject before actually opening an email itself. In this JungleMail for Office 365 tutorial, you will learn how to add preheaders to your newsletters and increase your open rate.

To add a preheader

1. Go to the Recipients step of your newsletter.

2. In the Preview text field, enter your preheader.

A good preheader invites the reader to click on the email and to read on. You could achieve this, for example, by directly addressing the recipient by adding a placeholder for their first name.